odd promo vid for Lytro
Click on different points on image to adjust focus.
“A Lytro camera can do things that have been considered impossible since the invention of photography. The ability to focus a picture after you take the shot is one striking example, and only the tip of the iceberg. Computational cameras will make photography dramatically simpler, higher performance, and much more fun.”
This is the start of the picture revolution. Visit Picture Gallery to experience more living pictures for yourself.
The camera is based on light-field photography, a method of taking photos that captures much more information than regular photography. Regular digital cameras only record the sum total of light rays hitting the image sensor, according to the Lytro site, but the Lytro camera records the color, intensity, and vector direction of every individual ray. Not only does it result in images with flexible focus, but it also can create 3D images from a single lens.
“Lytro’s breakthrough technology will make conventional digital cameras obsolete,” says Lytro investor and well-known venture capitalist Marc Andreessen of Andreessen Horowitz, which has invested in Lytro. “It has to be seen to be believed.” the company has so far managed to raise $50 million from a variety of investors.
According to Lytro founder and chief executive, the first Lytro camera “will be a competitively priced consumer product that fits in your pocket,” and will be available for purchase by the end of this year. To reserve a camera now, simply visit Lytro.com and enter your email address.
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