Tuesday, August 30, 2011
Deus Ex Machina. Bike / Surf Design + Cafe. Australia.
Deus New Zealand.
Fixies + Balinese kecak dancers = whole lotta radness
Deus is an epic powerhouse brand producing all kinds of goodness when it comes to custom bicycles of all kinds, and surfboards. While headquarters are in Sydney, they've got outposts in New Zealand, Bali Indo, and Venice California... where it matters. They also do proper coffee and food service at their 'bike-museum like' shops. Aussies Dare Jennings, founder/past owner of Mambo clothing, and Action Motorcycles’ Rod Hunwick are the creators of Deus ex Machina. They ditched corporate cloning and decided to celebrate individuality, while paying homage to ‘the god in the machine’ (translation of the greek-inspired co. name). The dudes were always bike-enthusiasts who decided to set up shop after visiting Japan and being inspired by Japanese bike culture.